Sony Pictures yapanga kuja na filamu ya Spider-Woman/Sony Launches Female Superhero Movie Mining Spider-Man Universe
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EXCLUSIVE: Having pushed the next installment of its Spider-Man franchise out of 2016 and into 2018, Sony Pictures is doing a top-to-bottom revamp of its most important property, insiders say. And that includes a female superhero movie which is being eyed for a 2017 release date, Deadline has learned.
Sinister Six, the next installment from writer-director Drew Goddard, was announced in April and its release date revealed during this year’s Comic-Con. It will bow November 11, 2016. The villain bash is the first of several planned character and story expansions for the Spider-Man franchise which the studio is hanging onto by developing other character spinoffs — much like Fox has done with its successful X-Men franchise. Avi Arad and Matt Tolmach are producing Sinister Six, which revolves around all the villains of Spider-Man converging after the evil Dr. Octopus summons them.
Related: ‘Ghostbusters’: Not Just For Old White Guys
The moves come only two weeks after Marvel Comics announced a gender change for its Thor character during The View — a change in the comic book world that sparked heated debate among fans. Also last month, filmmaker Zack Snyder and Warner Bros. unveiled the first images of Gal Gadot as Wonder Woman in the summer 2016 release of Batman V Superman: Dawn Of Justice.
Related: First Look: Gal Gadot As Wonder Woman In ‘Batman V. Superman’
It was only a matter of time that someone would announce a female superhero movie — and it happens to be Sony who is the first out of the gate. So who are these superhero women possibles? I’m no comic book geek so I’ll do the best I can.
This is a wise move for Sony because it’s capitalizing not only on the audience’s changing appetite, but also the studio is digging into its powerful asset base and mining other characters — thereby extending the asset and keeping the rights.
“What other movies we could do was something everyone started talking about when shooting the last movie,” said one person with knowledge of the plans. “With Salt, Wanted and Lucy, there is a huge appetite for this right now.” As for the Spider-Man movie itself, “The one thing you can’t ignore is the fans. There was a rejection going on with having another Spider-Man come out so soon, and you have to listen to the fans in this world. We all took a good look in the mirror and said, we have to try to have to figure it out and revamp it.”
SPIDER-MAN RETOOLED
The fact is that Sony has produced five Spider-Man movies in 12 years. So one question is obvious: How can there be much anticipation from audiences to see another one again so quickly? You could call it Spider-Man fatigue. Makes a lot of sense to give it a rest and then bring it back again in four years revamped, re-suited and rebooted for a new generation of kids. The studio is also clearly responding to the fact that the domestic audience for Spider-Man has continued to shrink over the years.
This year’s The Amazing Spider-Man 2 opened to $91.6M but then was killed in its second weekend, mowed down by Universal’s R-rated comedy Neighbors as it dropped a surprising 61%. And everyone thought the franchise, which actually has decent demos and always has been family friendly — and does so because it is also softer on violence — would perform better than it did domestically. The one fly in the ointment for kids is that — true to the comic series — they have killed off some of the characters which is hard to absorb for younger children. The fact of the matter is that the audience for this (and other franchise properties in Hollywood) are just performing better overseas than they are in the U.S. But you can’t rule out Spider-Man fatigue.
PRESSURE TO PERFORM
Pascal and Lynton are also making huge changes in their executive ranks. The past few months and weeks have also seen a major changeover. With vice chairman Jeff Blake’s departure this past month, there was almost an immediate shake-up in the marketing department as Mike Pavlic was promoted to president of worldwide creative advertising and Tommy Gargotta was pushed out. Another EVP of creative, David Singh, exited a couple of weeks ago to join the Fox ranks. And Home Entertainment head Dave Bishop was replaced a couple of months ago. But many of the changes occurred after the Sony summer box office came to a close. And they are also looking outside the studio for other executives in marketing.
To that point, Pascal and Lynton are not only getting a new house in order but also mining the studio’s library of titles for reboots and remakes. They have been talking about casting women instead of men for the leads in a reboot of its beloved 1984 title Ghostbusters which has caused a lot of chatter online and even within Deadline itself. They have also entered into a big $200M co-financing deal with Lone Star Capital and Citibank, which will help finance the majority of Sony’s film for the next several years; they entered into a smaller co-financing arrangements with Village Roadshow, and are waiting for former Warner Bros’ executive Jeff Robinov to arrive with a treasure chest, partially financed by Chinese partner, Fosun.
VENOM CARNAGE AND FEMALE SUPERHEROES
So now we have a female superhero movie coming out in two years. The question is will Pascal and Lynton be there when the movies drop? For right now, they are safe and the answer may be in whether these franchise spinoffs are profitable, but they are clearly making aggressive moves in a concerted effort to right the ship. One big disadvantage at Sony has always been the lack of vertical integration at the studio … others major companies like Fox, Disney, Universal and Time Warner all have television concerns helping to feed the bottom line of the entertainment silo.
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